Last week, Apple reported a 5% year-over-year drop in iPad revenue for the June quarter. Now, a new report puts that decline into the context of the broader tablet market’s performance for Q2 2026. Here are the details.

According to a new report published by research firm Omdia (via MacMagazine), worldwide tablet shipments fell to 35.5 million units during Q2 2026, marking a 9.9% drop year-over-year.

For the first time in years, tablet shipments also defied the typical seasonal pattern of sequentially higher Q2 shipments driven by back-to-school demand.

The report noted that despite a 7.5% drop in shipments, Apple still comfortably led the market, shipping 13.5 million iPads for a 37.8% share. Samsung followed with 5.8 million shipments and a 16.3% share, ahead of Lenovo at 11.1%, Xiaomi at 8%, and Huawei at 7.7%.

Lenovo was the only top-five vendor to post growth, with shipments jumping 27.1% from Q2 2025.

Omdia noted that vendors outside the top five collectively accounted for 19.1% of shipments, with their combined volume falling 23.5% year over year.

Here’s Omdia’s Research Manager, Himani Mukka, on the report:

“The past quarter saw one of the steepest declines in the tablet market over the past two years. (…) While the slowdown was anticipated, the market had remained more resilient than expected in prior quarters. Tablets have become an integral part of many households, and in several consumer use cases, detachable tablets are increasingly replacing traditional PCs for everyday computing. Relative affordability, the growing availability of larger-screen models, and tablets’ established role in education and field-based commercial environments continue to support important pockets of demand despite the broader market weakness.”

Mukka added that, amid ongoing component supply constraints, “vendors are unlikely to broadly prioritize the tablet category.” Instead, they are expected to focus “their limited resources on flagship and premium models, further shifting their portfolios toward premium devices.”

To read Omdia’s full report, follow this link.

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