Lorraine Kelly has posed topless in a bid to raise awareness about breast cancer.

In its seventh year of championing breast cancer awareness, Lorraine's Change + Check campaign has announced the launch of National Check Your Boobs Day, an annual event dedicated to raising awareness for the importance of proactive attitudes towards breast health.

The new day will take place on October 1st every year and aims to be a permanent staple in the programme's calendar, serving as a crucial reminder for everyone to make self-checking a regular monthly habit.

Posing for the launch, Kelly, 65, posed with two Chelsea buns on her chest as she aims to seek an official endorsement from Prime Minister Keir Starmer to establish the day on the national calendar.

Lorraine Kelly said: ‘Launching Britain's first ever National Check Your Boobs Day is a huge step forward and will hopefully be a crucial reminder for everyone to prioritise their breast health. 

'This is something that truly matters to me, and I'm so grateful for all the support we receive from the public and our partners to get this vital message out there.

'I think the reason Change + Check has been such a successful campaign is because the message is so clear and simple, it’s easy to understand and it’s something we can all do for ourselves.

'We will never know how many lives have been saved, but the fact there are over 100 women and of course one man (because breast cancer affects men too) walking around today because of the campaign, makes me so proud of my fantastic team. 

'It has been incredibly emotional watching them all put their heart and soul into helping spread the word.

‘There are so many highlights but one of the stand out moments for me was our Change + Check choir being invited to close the Royal Variety Show last year, singing our number one fundraising single Love Is All Around with the wonderful Marti Pellow.

‘If appearing at the Royal Variety Show wasn’t enough, a few months later we were asked by the King and Queen to perform at Buckingham Palace for a special reception for cancer charities. 

'They were both so interested in the Change + Check campaign and Queen Camilla told us she had enjoyed watching us perform on the show. It was an unforgettable moment for all of us.’

The presenter revealed earlier this year her husband of 32 years Steve Smith regularly checks her breasts for lumps.

Lorraine, who married cameraman Steve in 1992, joked that he is a 'selfless' man because of the act. 

Lorraine admitted that she is 'fastidious about mammograms' and admitted that she knows all 'boobies are different', but when it comes to thorough checking, she enlists the help of her husband.

The Scottish star, said: 'Steve regularly checks mine... selfless, he is. Selfless. But that's great. He probably knows them better than I do. It's the same with women and men checking for testicular cancer.'

The Change and Check campaign, which launched in 2019 to show women how to check themselves for signs of breast cancer, was championed by Lorraine's friend and producer Helen Addis who was diagnosed aged 39.

Posters and stickers which show what signs to look out for, are put in hundreds of changing rooms nationwide.

Writing for MailOnline at the time of the launch, Lorraine said: 'The stickers show a range of images that highlight the red flags for breast cancer.

'It could be lumps in the breast or under the armpit, or other signs such as a discharge or bleeding from the nipple, swelling or a change in breast or nipple shape, puckering or dimpling of the skin, unusual pain, or a rash on the breast.'

She added: 'Of course, our boobs are all different. What is normal for you might not be normal for me.'

Lorraine airs weekdays on ITV1 from 9am and is available to stream on ITVX.