Psyop has launched Psyop Independent Media Group, a new creative network connecting a community of multi-disciplinary innovation studios as part of a strategic partnership infrastructure. The group streamlines the modern client experience, with one consistent point-of-contact offering a portal into a global creative studio system of diverse, talent. Underpinned by production studio Psyop, the group’s combined expertise delivers efficient solutions for end-to-end creative productions.

“The industry is changing rapidly and the need for new creative production models has never been greater as we bring together 20 studios across a range of disciplines to form a first-of-its-kind global network of independent craft experts able to collaborate across mixed media arts. In a world of holding companies and private equity, we want to support and celebrate the passion of independent talent, connecting the world’s best artists with the latest technology to form a next-generation studio collective.” says CEO Matt Hunnicutt.

The Psyop Group is an independent artist movement empowered by the very best of human craft and collaboration using the latest tools and workflows.

“For our clients, the ability to plug into an interconnected studio system with an upstream architecture represents incredible value and access to a depth of expertise across a breadth of services from live action, mixed media, brand design and animation to artist-authored AI pipelines and autonomous character agents _— one call, a world of talent.” adds Hunnicutt.

Led by former agency, brand and studio execs, the group’s leadership brings a range of experience from Wieden+Kennedy, Nike, Meta, Google, Squarespace, Tribeca and web3 brand Doodles, providing a strong foundation and keen understanding of how to solve multiple creative needs for modern brands.

“When strategy, innovation and creative production are connected earlier in the process and not operating in silos, you immediately expand what’s possible for our client partners,” adds chief strategy officer Sandra Nam. “We’re able to think more comprehensively about the work from the outset, and how to support more work in a collective and flexible way.”

The group is expanding with offices, studios and partnerships in New York, Los Angeles, Mexico City, Montreal, Berlin, London, Paris, Madrid, São Paulo, Buenos Aires and Melbourne.