If your monthly subscription bills are starting to feel a bit heavier, you aren’t imagining things.

Apple has officially raised subscription prices for Apple Music and Apple One bundles worldwide. This marks the first major price adjustment for Apple’s audio streaming platform since late 2022.

New subscribers will see the updated pricing immediately, while existing members will see the increase on their next billing cycle following an email notification from Apple.

The company confirmed the move via an official statement, laying out a very specific reason for the adjustment:

“As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today.”

Here is a complete breakdown of exactly how much more you will be paying, which plans are affected, and whether it’s time to jump ship to a rival streaming service.

The price hike impacts almost all direct Apple Music tiers, with standard individual and student plans going up by $1 / £1 / €1, while family plans are taking a steeper $3 / £3 / €3 jump.

If you bundle your storage and entertainment through an Apple One package, you will also face higher fees. However, there is one small loophole: The Individual Apple One plan is staying at its original $19.95/month rate.

• Apple One Family: Climbs to $27.95 / mo (Up from $25.95)
• Apple One Premier: Climbs to $39.95 / mo (Up from $37.95)

This isn’t just Apple looking to pad its bottom line; it is a direct reaction to structural shifts in the music business.

Major record labels (like Universal, Sony, and Warner) have consistently pressured streaming services to increase retail prices. The industry argues that music subscription fees have not kept pace with global inflation over the last decade.

Furthermore, because Apple Music pays out a higher royalty rate per stream to artists and rights holders than many of its competitors, it is the most vulnerable when music licensing contracts reset at higher baselines.

Despite this price hike, Apple has positioned its new rates strategically against its biggest competitor. Spotify implemented its own massive wave of price hikes earlier this year, which actually leaves Apple Music as the cheaper option for individual accounts.

• Individual Tier: Spotify Premium currently sits at $12.99 / month in the US, making Apple Music ($11.99) a dollar cheaper per month.
• Family Tier: Apple Music Family ($19.99) is more affordable than Spotify’s Family tier, which sits at $21.99 / month.
• Audio Quality Value: Apple Music includes Lossless Audio and Spatial Audio (Dolby Atmos) at no extra charge. Spotify users are still waiting for a rumored premium audio tier, meaning Apple offers superior sound quality for less money.

If you aren’t ready to pay the higher monthly rate, you have a few options to soften the blow:

1. Check for Retailer Bundles: Keep an eye out for mobile carrier promotions or tech purchases. Apple frequently offers 3 to 6 months of Apple Music for free when you purchase new AirPods, Beats, or a Mac.
2. Downgrade to Apple One Individual: If you are a single user utilizing Apple Music, Apple TV+, and iCloud storage separately, switching to the Apple One Individual bundle ($19.95) will shield you from the standalone music price hike.