Supermarket giant Sainsbury's are offering staggering discounts to Nectar customers in a bid to help consumers make healthier choices.

Piling your trolley with healthy vegetables will earn you fruitful rewards this summer as the retailer is handing out bonus Nectar points to shoppers buying fruit and veg.

Nectar's Great fruit and veg challenge is making a comeback this year from July 31 until September 17.

Customers will have the opportunity to earn up to 1000 extra points by completing personalised food tasks involving your 5-a-day.

Once a shopper completes a personalised fruit and veg task, the points will collate when the pay at the end of their food shop. 

To cash in on the extra points, shoppers can make their purchases count by scanning their Nectar app at the checkout or when using SmartShop.

If they are shopping online they can link their Nectar card to their Sainsbury's Groceries account.

Nectar points can be spent at a range of big-name high street stores, including Sainsbury’s, Argos and Esso, or converted to Avios and put towards a spot of jet-setting with British Airways.

Shoppers can also keep an eye on how they’re progressing by checking the challenge summary in the Nectar app.

However not every healthy food item are a part of the deal, with potatoes, yams, plantain, cassava, baked beans, coconut, garlic, chillies, ginger, fresh and dried herbs, spices being excluded.

Fruit juice, smoothies, dressed salads, and processed products with added sugar and those with several non-vegetable ingredients such as cauliflower cheese are also not included in the challenge.

This comes after last year's Nectar Great Fruit & Veg challenge saw 110 million portions of fruit and vegetables purchased throughout.

In Total  278 million points were awarded to customers who hit their portion targets.

The supermarket chain has sustained its commitment to helping its shoppers make better health choices for the last five years. 

Not only this, but it has also offered rewards including recipes officers, storage tips and much more alongside the initiative.

This comes shortly after fans of the retail giant were sent into pandemonium after a new meal deal combination - allowing for the purchase of ice-cream  - surfaced.

Unable to contain themselves, users posted: 'PSA: You can get ice cream as your snack in the Sainsbury's meal deal.

'I just had a Magnum as a mid-afternoon snack and life has never been better.'

Found out today that individual ice creams are included in the Sainsbury's meal deal. What a game changer.'

'Ice creams at Sainsburys count as a snack which is a REVELATION, I've just absolutely smashed through my meal deal savings record too'.