Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more

For many holidaymakers, half the fun of a trip abroad is planning the outfits – from floaty daytime looks for sightseeing, to glamorous evening ensembles for sunset dinners. 

And while high-end resorts, dreamy beach destinations and lively city breaks call for chic statement outfits, a suitcase of designer clothes rarely fits a realistic travel budget.

But what if you could find the next best thing at your local supermarket, with pieces so similar you'd barely be able to tell the difference? 

Fashion in British supermarkets has undergone a significant transformation in recent years. 

Once limited to basic essentials, drab underwear sets and ill-fitting outerwear, clothing aisles across Asda, Sainsbury's and Tesco now boast contemporary accessories, stylish leather goods and elegant apparel – with surprisingly impressive quality and prices that won't eat into your holiday spending. 

Look closely and you'll even spot accessories, shoes and clothing inspired by some of fashion's biggest designer names – from patterned scarves with a Boden feel to bargain baseball caps that wouldn't look out of place next to a Celine. 

Here's our holiday guide to stylish dressing on a budget with supermarket lookalikes. 

Building a versatile holiday wardrobe starts with lightweight pieces that can be mixed and matched from day to night.

Classic summer staples like maxi dresses, mini skirts, linen separates and tailored shorts remain wardrobe essentials, while 2026 is bringing chocolate brown and butter yellow shades, broderie fabrics, culottes and wide-leg jorts firmly into the spotlight.

Italian label ELENA MIRÒ embraces the embellished tee trend with its £130 striped design but Sainsbury's TU has created a strikingly similar version for just £16. 

Elsewhere, George's £16 khaki floral co-ord trousers capture the look of Raishma's £125 Siara trousers, while its £14 yellow striped co-ord shorts offer the same summery aesthetic as LA LIGNE's £185 Shelby shorts without the premium price tag. 

The right footwear can make or break a holiday wardrobe, balancing style with all-day comfort.

While mules, espadrilles and ballet flats return every summer, 2026 is seeing textured finishes, woven details, soft leather styles and minimalist silhouettes take centre stage.

Italian label A.Emery's £190 Jalen Slim Leather Sandals embody the understated luxury trend, but Sainsbury's TU has captured the same aesthetic with its brown stitched sandals for just £10. 

Elsewhere, TU's £25 espadrilles offer a similar holiday-ready feel to French favourite Sézane's £95 Mariana Espadrilles, while its £18 raffia-effect ballerinas mirror the woven finish of Boden's £129 ballet flats for a fraction of the price. 

Whether you're poolside or heading to the beach, swimwear remains one of the most important pieces in any holiday suitcase.

Classic bikinis and swimsuits never go out of fashion, but this year crinkle fabrics, nautical stripes, polka dots and breathable mesh textures are dominating new-season collections.

Hunza G's iconic £185 crinkle bikini continues to lead the trend, with Sainsbury's TU recreating the look in bright orange for just £26. 

Meanwhile, George's £10.50 striped textured knot-strap swimsuit channels the same nautical-inspired aesthetic as Heidi Klein's £245 Tramonti swimsuit at a much more affordable price. 

A woven bag has become the accessory of the season, adding effortless holiday style to almost any outfit.

While oversized totes and shoulder bags remain summer staples, straw and woven styles in natural, earthy tones are the standout trend for 2026.

Boden's £31 Natural Raffia Buckle Tote has inspired Sainsbury's TU's £12 straw shopper, while George's £16.50 chocolate brown straw hobo bag offers a remarkably similar look to Coach's £276 Brooklyn Shoulder Bag 39. 

From sightseeing to beach days, a good hat is both practical and stylish in the summer months.

Baseball caps have remained a wardrobe staple for years, but 2026 is also seeing cowboy hats and bucket hats continue their fashion revival following festival season and Beyoncé's Cowboy Carter tour.

CELINE's embroidered baseball cap has become a celebrity favourite, but Tesco's F&F has created a similar embroidered design for just £7. 

Those embracing the western trend can also swap Oliver Bonas' woven straw cowboy hat for Tesco's £12.50 straw Stetson without sacrificing the look. 

The finishing touches are often what pull a holiday outfit together.

This year, patterned silk scarves, vintage-inspired oval sunglasses, tan leather belts and chunky beaded necklaces are proving particularly popular, adding colour and personality to even the simplest looks.

Boden's £66 navy and cream printed scarf offers a timeless way to accessorise, while Tesco's F&F has created a similar patterned version for just £8. 

Vintage-inspired oval sunglasses are also having a major moment, with George's £5.25 pair delivering the same look as Prada's £294 frames for a fraction of the cost.