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It’s not only consumers who are feeling the unrelenting price hikes for GPUs, as NVIDIA has raised the price of its RTX PRO 6000 to a staggering $16,000. The flagship workstation graphics card features 96 GB of GDDR7 memory and uses premium 3 GB modules. This is achieved by placing 16 x 3 GB modules on the front and back sides of the PCB, providing 96GB of capacity for the RTX PRO 6000. Per reporting from VideoCardz, NVIDIA’s premium enterprise card has gone through three price increases since its March 2025 launch. It initially hit the market at $8,565, then, a couple of months ago in June, rose to $13,250, and now, in August, is going for $16,000 from the GPU manufacturer.

The price hikes are undoubtedly due to the ongoing memory component shortage, and consumers are seeing similar price increases, with various graphics cards going up by upwards of 40% in some parts of the world but, on average, between 20%-30%. MSRP for some GPUs, such as the GeForce RTX 5090 for halo AIB models, is essentially double, which is something we are now seeing for the RTX PRO 6000, whose memory modules are said to cost upwards of $70 per and so account for roughly $2,240 of its eye-watering price tag.

There seems to be no end in sight with these ongoing price increases, and whether it be in the consumer or prosumer markets, the hurt is being felt everywhere. However, NVIDIA, which has long projected epic profits from AI, is poised to reap rewards regardless of customer bases and has reportedly told its consumer AIB partners that its kits will have higher costs beginning this month, hence why some are already increasing prices through retail channels. Sadly, it looks as if businesses and consumers alike are now in the same boat when having to make hard choices regarding GPU upgrades.

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