The video marketplace has outgrown legacy definitions. As advertising expands across streaming, online video, social platforms, retail media, video podcasts, and emerging formats, the industry needs a shared language for planning, buying, selling, and measuring video.

The Redefining Media Types (RMT) Standard introduces a modern framework for classifying video environments based on both the consumer viewing experience and operational signals. The draft standard is now open for public comment, giving the industry an opportunity to help shape a framework designed to improve consistency, interoperability, and transparency across the digital video ecosystem.

What’s Inside

• Standardized definitions for today’s digital video landscape
• Consumer-centric viewing environment categories
• Guidance for improving interoperability across buyers, sellers, and technology platforms
• Standards designed to support automation, AI, and future media innovation

Review the Draft and Share Your Feedback
Update: The public comment period has been extended to August 21, 2026.

The RMT Standard is open for public comment for 30 days until August 8, 2026. Brands, agencies, publishers, media owners, ad tech providers, measurement companies, and industry stakeholders are encouraged to review the framework and provide feedback.

Your input will help ensure the standard reflects the realities of today’s marketplace and supports the future of video advertising.

Download the draft RMT Standard to explore the proposed framework along with the RMT definitions and submit your feedback during the public comment period. You can mark up the documents directly and send them back to [email protected].

Download the Redefining Media Types Standard

Download the RMT Definitions

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