When it comes to covetable knitwear, there’s simply none cooler than British designer Bella Freud’s.

A-listers love her slogan jumpers, Kate Moss made famous the ‘Ginsberg is God’ one in 2003 while Alexa Chung is a fan of the retro ‘1970’ and ‘Je t’aime Jane’, a tribute to Jane Birkin.

A rare combination of fun and stylish, Freud’s success has had admirable longevity – her own label still sells upmarket, ironic slogans by the bucketload.

The only drawback is the price, since cashmere jumpers start at £355. So if, like me, you’re a long-time fan who’s never had that much to spend on a sweater, then now is your chance.

Because Marks & Spencer’s 27-piece collaboration with this chicest of cool-girl brands lands today in 30 selected stores and online. 

Be quick though – it’s likely to fly off the shelves as quickly as Sienna Miller’s boho blouses did earlier this year. 

M&S has form with quality, affordable cashmere, and that holds true in this range. And Freud’s contribution is a bold, modern colour palette and several of her unmistakable slogans.

It might feel like a slightly odd pairing, but I suspect this range is part of M&S’s strategy to appeal to a younger demographic without alienating its older, more sophisticated base – who will love most of what’s on offer here.

From the cosy caramel ‘HONEY’ design to the punchy, acid yellow V-neck style, all the jumpers, from £49.50, have a timeless feel.

It’s not only knitwear. There’s a 100 per cent silk shirt that’s a real steal at £99 – a similar shirt from Freud’s brand comes with a £475 price tag – and it would be hard to beat the way the M&S style hangs (no nasty static), with a soft sheen.

Stripes are everywhere: a navy pin-stripe trousersuit is Freud’s favourite, or there are classic black trousers that are beautifully cut and made from a weighty 55 per cent wool, which means they flatter both hips and bottoms.

An insider tip? They’ve got some much-needed extra leg length – which most regular M&S trousers sadly lack.

There’s a pinstripe pleated mini-skirt, too – reminiscent of a school skirt, so unless you’re really into preppy style, this is one item I’d leave on the rail. 

Instead, try the dark denim jeans which are a relaxed kick-flare style, available in sizes 6 to 24. Or for a hit of cosy glamour, the chunky ribbed scarves from £59 and beanies, £35, will make an instant statement.