Vintage enthusiasts set your alarms: the It-girl and style icon Alexa Chung will be selling from her very own wardrobe on the popular secondhand platform, Vinted, from the 4th May.

Expect clothing, bags, sunglasses and shoes from sought-after brands like Prada, JW Anderson, Khaite, Magda Butrym and Galvan London to name a few. Further highlights include a Miu Miu embroidered bralette, a pink Gucci bag and a coral silk 1930s vintage dress worn by Chung herself at Paris Fashion Week.

When asked why she is an advocate of thrifting, Chung emphasises the charm and individuality that secondhand shopping can bring to the way you get dressed: “I think there’s something so romantic about connecting to another era through what we wear and I love the rush of unearthing an unexpected item that might knock your personal style out of its regular lane.”

With rising concerns about the environmental and ethical costs of the consumer goods industry, pre-loved retail is in a boom era. By the end of last year Vinted reported having 105 million users across more than 20 different countries, including 16 million users in the UK. Unlike on eBay, there are no selling fees and the money you make remains in the app in a pot for you to save up and spend or withdraw to a personal bank account.

A spring clear out may be on your list too and a refresh can help you update your look for the new season.

“I am doing it because my style is evolving and vintage has the ability to breathe new life into your wardrobe,” says Chung. “These items carry so many memories and we had great times together, but the idea that they can live on in someone else’s wardrobe and be new again is very appealing.”

Preview this exciting selection here. Or wait for the second drop of unique items from brands like Dior and Loewe coming in June 2025.

All sales proceeds from Chung’s wardrobe on Vinted will be donated to Endometriosis UK as her charity of choice.