A name from the archives of Italy’s Valentino Beauty backs its biggest fragrance release of the season.

Giving Swedish actor Alexander Skarsgård and American actress Dakota Johnson global beauty ambassador titles, the brand has launched “Vendetta,” a his-and-hers scent duo, in select Valentino boutiques and international airports, available worldwide starting Aug. 24. The name honors the original Vendetta scent, released under founder Valentino Garavani in 1991, marking its first luxury fragrance franchise launch in six years.

Two of a kind
A new campaign unites Valentino Beauty’s representatives. 

“I couldn’t be happier to join Valentino Beauty for this new chapter,” said Mr. Skarsgård, in a statement.

“There’s something so compelling about the way the brand celebrates individuality, emotion, and connection.” 

In campaign assets captured by Dutch-American fashion photographer duo Inez & Vinoodh, the pair play as two lovers in what the brand calls an “us-against-the-world” escape. 

Master perfumer Dominique Ropion composed Vendetta Donna with fellow perfumer Andrew Everett; the floral gourmand woody scent’s deep red tone nods to the house’s signature color. Vendetta Uomo, by master perfumer Marie Salamagne, takes a woody spicy gourmand route. 

The bottles complement one another, complete with a graphic “V” motif with pleated caps recalling the folds of Valentino garments.

“To me, intimacy is about honesty and connection,” said Ms. Johnson, in a statement. 

“I’m drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels both sensual and deeply human.”