The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.
Traffic is down across the media industry, and AI is the main reason why.
That was the throughline connecting the second-quarter earnings from The New York Times, News Corp, USA Today Co., and People Inc., all of which were reported this week.
In response to the declines, each company is implementing some version of the same three-part playbook: licensing their content to AI companies where they can; suing or blocking where they cannot; and squeezing more revenue out of the readers they have.
In describing his approach to the problem, News Corp CEO Robert Thomson has called the strategy a “woo and sue” framework.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | What The New York Times looks for in AI licensing partnerships | 0 | 8.03 | 23-09-2026 |
| 2 | Chinese stocks on track for worst month in decade | 0 | 10 | 30-07-2026 |
| 3 | How The New York Times is scaling Unit Test Coverage using AI Tools | 0 | 10 | 13-01-2026 |
| 4 | The Google AI Deal No Publisher Wanted Just Handed Them Something Better: Clarity | 0 | 8.26 | 22-07-2026 |
| 5 | The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies | 0 | 8.68 | 17-09-2026 |
| 6 | AI Companies Are Suddenly Racing to Watermark Their Content — Here’s What That Means | 0 | 11.88 | 13-08-2026 |
| 7 | Will the smartphone survive the AI age? | 0 | 7 | 25-01-2026 |
| 8 | Big tech is sacrificing its cashflows to prop up the AI boom | -2 | 6 | 13-05-2026 |
| 9 | Google v Microsoft: the battle of AI business models | 2 | 6 | 30-10-2025 |
| 10 | Apple briefly leapfrogs Nvidia as world’s most valuable company | 0 | 14.76 | 17-07-2026 |