digitalAudience today (13th January, 2026) announced the acquisition of Rayn.io, an AI-native audience intelligence platform recognised on the AI LUMAscape by LUMA Partners. The acquisition strengthens digitalAudience’s data and identity infrastructure and supports its long-term strategy to deliver privacy-safe audience intelligence across European markets.

Rayn.io has developed an AI-first technology focused on real-time audience intelligence and web-level signal analysis, designed to operate within the strict European privacy regulations. The acquisition includes Rayn.io’s full technology stack, intellectual property, codebase, and brand, which will be integrated into digitalAudience’s existing data collaboration and identity platform.

"This is a strategic step that strengthens the foundation of our platform rather than adding temporary features," said Ruben Niet, founder & CEO of digitalAudience. "Rayn.io brings a truly AI-native technology layer that enhances our signal processing, audience enrichment, activation and insights. All fully aligned with strict European privacy standards."

With the acquisition of Rayn.io, digitalAudience can now apply these strengthened capabilities directly across its core product suite. Together, these enhancements support a wide range of use cases, including data collaboration, identity resolution, activation, and measurement, without relying on third-party cookies or personal data.

For digitalAudience customers, the acquisition enables deeper insight into audience intent, more effective activation in cookieless environments and improved measurement across the funnel. These enhanced capabilities help brands, agencies, retail media providers, publishers, and data partners unlock greater value from their first-party data, while staying fully compliant with evolving European privacy regulations.

Rayn.io founders Tim Geenen and Niels Baarsma will remain involved during a transition period to ensure continuity and knowledge transfer.

"Rayn was built as an AI-native platform from the ground up," said Tim Geenen, co-founder of Rayn.io. "Becoming part of digitalAudience allows the technology to scale within a broader European data and identity infrastructure that closely aligns with our original vision."

The acquisition underlines digitalAudience’s focus on building a scalable, European alternative for data collaboration and audience intelligence, as the company continues to expand across the Netherlands, Scandinavia, Germany, and the UK.